The Image Analysis of Major Parks of Seoul Using the Emotional Adjectives on Landscape
発表者／presenter’s name：〇Yisol An 1，Youngmin Kim 1
所属／Affiliation：1 Department of Landscape Architecture, University of Seoul, Korea

要旨／Abstract

The official park plan of the Republic of Korea was established in the 1920s during the Japanese colonial period. The concept of a park was introduced to Korea in the 19th century when modern culture of western began to enter, and urban parks in Seoul are based on the park planing for Gyeongseong during Japan’s colonial period. The park and green space plans of Gyeongseong became the framework for Seoul’s park and green plan after liberation. And now, Seoul needs to discuss how to renovate these parks built under this plan as they age over time.

Space branding can be applied when setting the directionality of the renovation. Space branding is a method of building a brand image based on experience using offline space to promote companies or products in the marketing field. Space branding can be used in public facilities and public spaces for public interest as well as commercial spaces. As a public space that provides a service, it is necessary to take a strategy called space branding to increase awareness and utilization of the park to users.

At this time, it goes through the process of identifying the evaluation of park users, most of which are used to divided into categories such as accessibility, convention of use, facility management status, safety, and landscape. In this case, it is easy to identify the elements for maintenance and repair, but it is difficult to effectively grasp the user’s visual preference. This study connects emotional adjectives and satisfaction to determine which emotional adjectives affect satisfaction. The landscape adjective is a method of creating a list of emotional adjectives used to describe a landscape in everyday life and requiring the evaluator to select an adjective that is thought to represent the nature of the landscape.

  For 24 parks directly managed in Seoul, a study will be conducted to identify satisfaction and emotional adjectives for the image of the park through FGI and to identify their correlation.

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